India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce … influence of consumer demographics in rural markets on brand management of consumer durables. A self-designed questionnaire … containing 14 statements related to the brand/product features was administered face to face to 224 prospective buyers of …

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and … influence of consumer's education, income and occupation on brand preferences for consumer durables in rural markets. A self …-designed questionnaire with 14 statements related to the brand/product features, to be ranked on one to seven scale, was administered face to …