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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Psychological empowerment of women entrepreneurs : a netnographic study on Twitter

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Management research review 45 (2022) 6, pp. 717-734

Persistent link: https://www.econbiz.de/10013284954

Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)

Bedarkar, Madhura Manish; Mishra, Mahima; Khatwani, … - In: International journal of e-entrepreneurship and … 10 (2020) 2, pp. 76-90

Persistent link: https://www.econbiz.de/10012300080

Chennai College Women Self Presenation In Facebook

2022

youthful Chennai women in online activities – their dreams and dreads, efforts and effects and comforts and complains. The … found among youthful Chennai women as the most prevalent online networking accounts claimed by them are Facebook, LinkedIn … and Twitter. Second, Youthful Chennai women want to utilize Facebook at night largely and then at midnight. Third …

Persistent link: https://www.econbiz.de/10014030916

The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics

Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151

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Consumers' response towards marketing through social networking sites in India

Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452

Persistent link: https://www.econbiz.de/10009377158

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--