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Indien
Consumer behaviour
28
Konsumentenverhalten
27
India
20
Luxury goods
16
Luxusgüter
16
United Kingdom
15
Großbritannien
12
Brand management
11
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Luxury brands
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Perception
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Kundenzufriedenheit
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Value perceptions
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Shukla, Paurav
8
Banerjee, Madhumita
3
Adidam, Phani Tej
2
Purani, Keyoor
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Rosendo-Rios, Veronica
1
Singh, Jaywant
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International marketing review
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International business review : the official journal of the European International Business Academy
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav
- In:
International marketing review
27
(
2010
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
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2
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav
- In:
International marketing review
29
(
2012
)
6
,
pp. 575-596
Persistent link: https://www.econbiz.de/10009678959
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3
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav
- In:
Journal of world business : JWB
46
(
2011
)
2
,
pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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4
Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
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5
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
6
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
7
Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav
;
Purani, Keyoor
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1417-1424
Persistent link: https://www.econbiz.de/10009620147
Saved in:
8
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
Saved in:
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