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) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is … (1) trust in the relationship between social influence, variety seeking and user behavior, and (2) product factors in the … the relationship between trust and customer satisfaction, i.e. trust has both direct and indirect effect on customer …
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base. Banks are trying to win customer satisfaction and loyalty by providing better quality services. This study examines … the relationship of service quality with customer loyalty, commitment and trust from the customer's perspective in the … Indian banking sector. Data was collected from 300 customers of public and private sector banks using structured interview …
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