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Indien
Brand management
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Banerjee, Saikat
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
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2
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
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3
Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
Saved in:
4
Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
5
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
6
Factors responsible behind political brand preference : an empirical study on Indian voters
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
Saved in:
7
Imprinting effects of exposure to the Indian independence movement on export intensity of firms
Banerjee, Saikat
;
Karna, Amit
;
Sharma, Sunil
- In:
Journal of business research : JBR
149
(
2022
),
pp. 548-557
Persistent link: https://www.econbiz.de/10013325643
Saved in:
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