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Global strategies for multinationals in the 21st century : implications for channel distribution in South Asia

Cheung, Eleanor; Yiu, Stephen - In: Managing economic liberalisation in South Asia : …, (pp. 125-134). 1998

Persistent link: https://www.econbiz.de/10001535536

Will the Indian herbal toothpaste marketers survive against multinational FMCG companies?

Moovendhan, V.; Kumar, Satish; Angadi, Sangappa; Dass, … - In: International journal of public sector performance … 6 (2020) 6, pp. 793-805

Persistent link: https://www.econbiz.de/10012516871

Market entry strategies and performance of Indian firms in Germany

Garg, Ritam - In: International journal of export marketing 1 (2016/2017) 4, pp. 357-376

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Diaspora affluence in rural markets : consumers' shift from traditional to global products

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Status markets and standard markets in the global garment industry

Aspers, Patrik (contributor) - 2005

The purpose of this paper is to analyze the social construction of order in two adjacent markets in the production flow of the global garment industry. The consumer market is identified as a status market, while the production market is defined as a "standardʺ market. In a status market, order...