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Indien
Marketingmanagement
16,950
Marketing management
16,364
Werbung
13,791
Advertising
11,261
Arzneimittel
7,786
Pharmaceuticals
7,779
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6,789
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6,580
Consumer behaviour
5,737
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5,621
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4,523
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4,390
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4,341
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4,273
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4,205
USA
3,960
United States
3,702
Deutschland
3,542
Germany
2,964
Online-Marketing
2,913
Internet marketing
2,876
Brand management
2,163
Markenführung
2,135
Innovation
2,115
Relationship marketing
2,050
Beziehungsmarketing
2,033
Welt
1,448
World
1,426
advertising
1,401
Strategisches Management
1,329
India
1,296
Unternehmenserfolg
1,269
Firm performance
1,262
Social Web
1,238
Social web
1,237
Arzneimittelmarkt
1,233
Pharmaceutical market
1,124
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1,083
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16
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Kale, Dinar
13
Chaudhuri, Sudip
11
Chatterjee, Chirantan
10
Pradhan, Jaya Prakash
10
Goyal, Aparajita
9
Joseph, Reji K.
8
Malik, Garima
8
Jain, Amit
7
Mazumdar, Mainak
7
Nauriyal, D. K.
7
Panigrahi, CMA(Dr.) Ashok
7
Singh, Ramendra
7
Adhikari, Atanu
6
Bhaduri, Saradindu
6
Bhaskarabhatla, Ajay
6
Gehl Sampath, Padmashree
6
Rajeev, Meenakshi
6
Ramani, Shyama V.
6
Rentala, Satyanarayana
6
Singh, Abhinava
6
Athreye, Suma
5
Chataway, Joanna
5
Chaudhuri, Shubham
5
Chittoor, Raveendra
5
Dash, Sampada Kumar
5
Duggan, Mark
5
Fink, Carsten
5
Kansal, Purva
5
Kumar, Dinesh
5
Lanjouw, Jean Olson
5
Mani, Sunil
5
Nandy, Mithun
5
Robinson, Jonathan
5
Selvaraj, Sakthivel
5
Singh, S. P.
5
Soni, Pavleen
5
Walker, Sarah
5
Wydick, Bruce
5
Ambade, Mayanka
4
Attaran, Amir
4
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2
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Administrative Staff College
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American Marketing Association
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Centre for Education and Documentation
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Chemtech Foundation
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Edition Winterwork
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Federation of Indian Chambers of Commerce and Industry
1
Fertiliser Association of India
1
Gujarat / Industrial Extension Bureau
1
Indian Institute of Foreign Trade <Delhi>
1
Indian Pharmaceutical Congress <53, 2001, Delhi>
1
Institute for Studies in Industrial Development
1
Institute of Marketing Management
1
International Conference on Finance and Business Management <9., 2014, Ranchi>
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
Internationales Arbeitsamt / Regular Programme of Technical Assistance
1
Interregional Meeting on Co-operation among Developing Countries for the Development of the Pharmaceutical Industry <1990, Delhi>
1
MVIRDC World Trade Centre <Muṃbaī>
1
NEICSSR, North-East India Council for Social Science Research
1
Nishith Desai Associates <Muṃbaī>
1
Pharma Expo <2001, Delhi>
1
Programme Evaluation Organisation
1
UNIDO
1
University of Madras / Department of Commerce
1
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Published in...
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Indian pharmaceutical industry : strategies and challenges in formulations marketing
20
Global business review
14
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
12
Paradigm : the journal of Institute of Management Technology
9
Technology analysis & strategic management
9
Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
8
International journal of emerging markets
8
Journal of strategic marketing
8
The IUP journal of marketing management : IJMM
8
Working paper / National Bureau of Economic Research, Inc.
8
Finance India : the quarterly journal of Indian Institute of Finance
7
GITAM journal of management : a quarterly publication of GITAM Institute of Management
7
International journal of Indian culture and business management
7
International journal of Indian culture and business management : IJICBM
7
NBER Working Paper
7
NBER working paper series
7
Research bulletin / The Institute of Cost Accountants of India
7
Research paper
7
The Indian economic journal
7
The Indian journal of economics
7
Working paper / Institute for Social and Economic Change
7
Working paper series / United Nations University, UNU-MERIT
7
Access to medicines in India
6
Asia Pacific journal of marketing and logistics
6
Case studies on MNCs in India
6
Global journal of business management : GJBM
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of global marketing
6
SpringerLink / Bücher
6
Vision : the journal of business perspective
6
Working paper / Indian Institute of Management, Ahmedabad
6
Working paper series : WPS
6
IIM Bangalore Research Paper
5
International journal of business and globalisation : IJBG
5
International journal of business innovation and research
5
International journal of economic issues : IJEI
5
RIS discussion papers : discussion paper
5
South Asian journal of management : SAJM
5
Thunderbird international business review
5
Young consumers : insight and ideas for responsible marketers
5
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Source
All
ECONIS (ZBW)
1,260
USB Cologne (EcoSocSci)
10
EconStor
3
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1
Codes of business conduct : pharma marketing at a crossroads
Jadeja, Jayraj
;
Shah, Bharat R.
;
Bhardwaj, Preshth
- In:
Perspectives on international corporate responsibility …
,
(pp. 359-374)
.
2005
Persistent link: https://www.econbiz.de/10009385497
Saved in:
2
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
3
Effectiveness of disease awareness
advertising
in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
4
Differences in
advertising
strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
5
Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
Saved in:
6
Impact of price control on pharmaceutical sector with reference to India
Kolte, Ashutosh
;
Mal, Hoshiar
;
Fulambrikar, Mugdha
; …
- In:
International journal of intelligent enterprise
8
(
2021
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10012512495
Saved in:
7
Price controls in the Indian pharmaceutical industry
Sindhwani, Fiyanshu
- In:
Business analyst : a refereed journal of Shri Ram …
39
(
2018
)
2
,
pp. 35-56
Persistent link: https://www.econbiz.de/10012391533
Saved in:
8
The impact of patents on innovation, technology transfer and health : a pre- and post-TRIPs analysis of India's pharmaceutical industry
Horner, Rory
- In:
New political economy
19
(
2014
)
3
,
pp. 384-406
Persistent link: https://www.econbiz.de/10010419020
Saved in:
9
Harmonization of intellectual property rights across the globe : impact on India's pharmaceutical exports
Bhandarkar, Supriya
-
2020
Persistent link: https://www.econbiz.de/10012518985
Saved in:
10
The recent Coronavirus (COVID-19) pandemic : a review of issues for Indian pharmaceutical exports
Ahmed, Aaheli
;
Chakraborty, Debashis
;
Bhattacharyya, Ranajoy
- In:
Foreign trade review : FTR ; quarterly journal of …
55
(
2020
)
3
,
pp. 418-435
Persistent link: https://www.econbiz.de/10012254375
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