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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
Lou, Yaqi; He, Zhen; Feng, Lipan; Cai, Keyuan; He, Shuguang - In: International transactions in operational research : a … 29 (2022) 2, pp. 1308-1325
Persistent link: https://www.econbiz.de/10012795844
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Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen; Hennart, Jean-François Marie André - 1995
Persistent link: https://www.econbiz.de/10000921771
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P. - In: Australasian marketing journal 23 (2015) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara; Filippini, Roberto; Nosella, Anna - In: Measuring business excellence : the journal of … 18 (2014) 1, pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
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Leading Brand Manufacturers Supply Private Label Brands to Retailers : The Trade-Offs Between Manufacturer Brand and the Amount of Profit
Langlois, Catherine - 2019
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand … manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays … private label brands (PLB) and actively seek brand manufacturers to supply them. For brand manufacturers supplying PLB may …
Persistent link: https://www.econbiz.de/10012888970
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Impact of the Expansion of Private Brands on Korean Retail and Manufacturing
Lee, Jinkook - 2018
The private brands (PB) of corporate retailers are booming in Korea. This paper examines the effect of the rise of PB on Korean retail and manufacturing. By utilizing both store-level data and firm-level data, I find that the expansion of PB elevates the profits of corporate retailers but does...
Persistent link: https://www.econbiz.de/10012914912