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~subject:"Innovation"
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Principles of marketing
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Innovation
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Audretsch, David B.
43
Acs, Zoltán J.
29
Link, Albert N.
29
Akcigit, Ufuk
27
Galasso, Alberto
26
Mansfield, Edwin
25
Schankerman, Mark
23
Lerner, Joshua
22
Aghion, Philippe
20
Kerr, William R.
19
Moser, Petra
19
Feldman, Maryann P.
18
Khan, B. Zorina
18
Jaffe, Adam B.
16
Lichtenberg, Frank R.
16
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15
Belz, Christian
15
Popp, David
15
Sokoloff, Kenneth L.
15
Herstatt, Cornelius
14
Klenow, Peter J.
14
Scherer, Frederic M.
14
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13
Pisano, Gary P.
13
Stern, Scott
13
Van Reenen, John
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Hall, Bronwyn H.
12
Nelson, Richard R.
12
Rosenberg, Nathan
12
Welfens, Paul J. J.
12
Cooper, Robert G.
11
Hausman, Jerry A.
11
Luo, Hong
11
Maskus, Keith E.
11
Mazzucato, Mariana
11
Shu, Pian
11
Trajtenberg, Manuel
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Autor, David H.
10
Belenzon, Sharon
10
Carayannis, Elias G.
10
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IGI Global
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OECD
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Edward Elgar Publishing
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American Enterprise Institute for Public Policy Research
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American Management Association
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Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
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Center for Economic Analysis <Boulder, Colo.>
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Deutschland <Bundesrepublik> / Bundesminister für Forschung und Technologie
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Massachusetts Institute of Technology / Commission on Industrial Productivity
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National Academy of Engineering
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Brookings Institution
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California Institute of Technology, Division of Humanities and Social Sciences
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Centre de recherche en Économie (OFCE), Sciences économiques
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Committee on Science, Engineering, and Public Policy <Washington, DC>
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European Society for Opinion and Marketing Research
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Europäische Kommission / Gemeinsame Forschungsstelle
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Ewing Marion Kauffman Foundation
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Forschungsgruppe Konsum und Verhalten
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Haupt Verlag
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Massachusetts Institute of Technology
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Max-Planck-Institut für Ausländisches und Internationales Patent-, Urheber- und Wettbewerbsrecht
2
National Academy of Sciences <Washington, DC>
2
National Academy of Sciences <Washington, DC> / Committee on Prospering in the Global Economy of the 21st Century
2
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Working paper / National Bureau of Economic Research, Inc.
197
Research policy : policy, management and economic studies of science, technology and innovation
95
NBER working paper series
71
Technological forecasting & social change : an international journal
71
Industrial marketing management : the international journal for industrial and high-tech firms
67
Journal of business research : JBR
60
Discussion paper / Centre for Economic Policy Research
40
Technology analysis & strategic management
35
Economics of innovation and new technology
34
Technovation : the international journal of technological innovation, entrepreneurship and technology management
34
The American economic review
34
SpringerLink / Bücher
32
The journal of product innovation management : an international publication of the Product Development & Management Association
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Research technology management : RTM
30
The review of economics and statistics
30
MIT sloan management review
28
International journal of innovation management
27
International journal of technology management : IJTM
27
Working papers / Harvard Business School, Division of Research
26
Discussion paper
24
NBER Working Paper
24
Industrial and corporate change
22
Journal of evolutionary economics : JEE
22
Industry and innovation
21
Strategic management journal
21
The journal of business & industrial marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Research management
19
Journal of marketing
18
Innovation: organization & management : IOM
17
Journal of financial and quantitative analysis : JFQA
17
Journal of strategic marketing
17
Strategy & leadership : a publication of Strategic Leadership Forum
17
The journal of technology transfer
17
Working paper
17
International journal of entrepreneurship and innovation management
16
Journal of business venturing
16
Small business economics : an entrepreneurship journal
16
The review of financial studies
16
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ECONIS (ZBW)
6,106
Other ZBW resources
67
USB Cologne (EcoSocSci)
41
RePEc
20
EconStor
10
BASE
8
USB Cologne (business full texts)
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1
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
2
Marketing
new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
3
Der vergleichende Warentest als Herausforderung für das strategische
Marketing
von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
Saved in:
4
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
5
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2019
-
3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
Saved in:
7
Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap
;
Boon Liat Cheng
;
Hussain, Nurhuzira Mohamad
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
Saved in:
8
Supporting innovation through analytics support for market intelligence
Jamil, George Leal
;
Tadeu, Hugo Ferreira Braga
- In:
International journal of e-entrepreneurship and …
8
(
2018
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011930516
Saved in:
9
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
10
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2015
-
2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10011656341
Saved in:
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