The problem of optimal joint pricing and advertising decision making for a new product facing potential competitive entry has received inadequate attention. We propose a model that attempts to find the optimal price – advertising frontier in the face of potential competitive entry that...

Business is something that is complicated in living it. When a business is built, there will be new product products produced and when the product can be produced, the way to sell it is by setting an effective price so that it can cause customer interest to be able to buy the products that the...

Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to single categories of subjects within channels. Fewer studies have been conducted with a perspective referring to the channel as a whole. This work aims to analyze the theme of...