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The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta
Sukwadi, Ronald - In: International journal of services, economics and management 8 (2017) 1/2, pp. 18-34
Persistent link: https://www.econbiz.de/10011892259
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Integrating psychological contract and service-related outcomes in emerging economies : a proposed conceptual framework
Kutaula, Smirti; Talwar, Vishal - In: Innovations in services marketing and management : …, (pp. 291-306). 2014
Persistent link: https://www.econbiz.de/10010201154
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The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung - In: International journal of services and operations … 48 (2024) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Markenerweiterungen : eine empirische Analyse bei ausgewählten Dienstleistungsunternehmen
Meier-Bickel, Thomas - 2006
Persistent link: https://www.econbiz.de/10003326423
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Management und Marketing von Konzerthäusern : die Bedeutung des innovativen Faktors
Theede, Michael - 2007
Persistent link: https://www.econbiz.de/10003476550
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Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic
Nuutinen, Maaria; Ojasalo, Katri - In: International journal of quality and service sciences 6 (2014) 4, pp. 290-308
Persistent link: https://www.econbiz.de/10010469097
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B2B service innovation and global industrial service management
Dayan, Mumin; Ndubisi, Nelson Oly - In: Industrial marketing management : the international … 89 (2020), pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke (ed.) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001459149