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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Communities of consumption and Made in Italy
Di Maria, Eleonora; Finotto, Vladi - In: Online communities and open innovation : governance and …, (pp. 65-83). 2011
Persistent link: https://www.econbiz.de/10008860123
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Communities of consumption and made in Italy
Di Maria, Eleonora; Finotto, Vladi - In: Industry and innovation 15 (2008) 2, pp. 179-197
Persistent link: https://www.econbiz.de/10003721222
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Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10012137086
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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Co decyduje o konkurencyjności polskiej gospodarki?
Noga, Marian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003812746
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The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959