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~subject:"Innovation"
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Innovation
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Lieferantenmanagement
1,580
Supplier relationship management
1,580
Relationship marketing
787
Beziehungsmarketing
777
Business-to-Business-Marketing
580
Marketingmanagement
463
Marketing management
450
Electronic Commerce
437
E-commerce
382
Deutschland
358
Germany
349
Theory
335
Theorie
333
Verkauf
286
Selling
278
Brand management
274
Markenführung
273
Salespeople
266
Verkaufspersonal
266
Marketing
244
Consumer behaviour
211
Konsumentenverhalten
211
Business network
194
Unternehmensnetzwerk
194
Social Web
187
Social web
187
B2B
174
Online-Marketing
171
Customer satisfaction
168
Value creation
168
Betriebliche Wertschöpfung
166
Kundenzufriedenheit
165
Internet marketing
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Kundenwert
149
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All
Undetermined
84
Free
10
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Article
114
Book / Working Paper
35
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Article in journal
96
Aufsatz in Zeitschrift
96
Hochschulschrift
16
Aufsatz im Buch
14
Book section
14
Thesis
9
Case study
5
Fallstudie
5
research-article
5
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Bibliografie enthalten
3
Bibliography included
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
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1
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1
case-report
1
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Language
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English
129
German
19
French
1
Author
All
Cantù, Chiara
5
Johnston, Wesley J.
4
Kliche, Mario
3
Möhring, Monika Maria
3
Schallmo, Daniel
3
Bhalla, Gaurav
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Chan, Hing Kai
2
Chiara Cantù, Dr Daniela Corsaro and Prof Annalisa Tunisini, Dr
2
Corsaro, Daniela
2
Elvers, David
2
Griffin, Abbie
2
Hellwig, Andrea
2
Hidalgo, Carlos
2
Hinterhuber, Andreas
2
Jalkala, Anne Maarit
2
Kim, Kyung Hoon
2
Kindström, Daniel
2
Kooli, Kaouther
2
Kowalkowski, Christian
2
Kropp, Eva
2
Kumar, Ajay
2
Lacka, Ewelina
2
Liozu, Stephan
2
Mattsson, Jan
2
Mojir, Navid
2
Mooi, Erik
2
Oinonen, Minna
2
Perna, Andrea
2
Peters, Linda D.
2
Sharma, Piyush
2
Song, Chie Hoon
2
Sudhir, K.
2
Wang, Xiaojun
2
Wang, Yichuan
2
Wiesener, Oliver
2
Wright, Len Tiu
2
Zawada, Craig
2
Aarikka-Stenroos, Leena
1
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Institution
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Springer Fachmedien Wiesbaden
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
University of Madras / Department of Commerce
1
Verlag Dr. Kovač
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of business & industrial marketing
21
Journal of business-to-business marketing
10
Journal of Business & Industrial Marketing
7
Journal of business research : JBR
7
Research
5
SpringerLink / Bücher
5
Innovation in pricing : contemporary theories and best practices
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
International journal of innovation management
2
Journal of marketing
2
Journal of marketing research
2
Springer eBook Collection
2
The Oxford handbook of strategic sales and sales management
2
Administrative Sciences : open access journal
1
B to B
1
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to Business-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Economies et sociétés ; 45,4
1
Engineering
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business environment : IJBE
1
International journal of market research
1
International journal of quality and service sciences
1
International marketing review
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
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Source
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ECONIS (ZBW)
143
Other ZBW resources
6
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1
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
4
Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Kostis, Angelos
;
Ritala, Paavo
- In:
California management review
62
(
2020
)
4
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012309199
Saved in:
5
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
6
Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000820978
Saved in:
7
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
8
Opponenten im organisationalen Beschaffungsprozeß
Klöter, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000957736
Saved in:
9
Lernen in Standardisierungsprozessen : eine Analyse der Etablierung technologischer Innovationen im Markt
Hellwig, Andrea
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003719485
Saved in:
10
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
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