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Green marketing innovations in small Indian firms

Kumar, Prashant - In: World journal of entrepreneurship, management and … 11 (2015) 3, pp. 176-190

Persistent link: https://www.econbiz.de/10011407068

Improving Green Product Innovation through Green Market Orientation under Environmental Dynamism : A Moderating Model

Qu, Kejin - 2020

Green product innovation has been used as a strategic tool to increase sustainability in response to the rising concerns regarding the adverse effect of business activities on the environment. Finding ways to increase green product innovations is an urgent issue faced by many managers. This...

Persistent link: https://www.econbiz.de/10012836041

SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment

Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150

Persistent link: https://www.econbiz.de/10012259953

Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia

Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10011809211

Antecedents of green market performance : a case from Southeast Asian market

Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10011905601

A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance

Uzkurt, Cevahir; Kimzan, Halil Semih; Yılmaz, Çengiz - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750003-1-21

Persistent link: https://www.econbiz.de/10011638937

Green innovation, indeed a cornerstone in linking market requests and business performance : evidence from the Spanish automotive components industry

Leal-Rodríguez, Antonio L.; Ariza-Montes, Antonio J.; … - In: Technological forecasting & social change : an … 129 (2018), pp. 185-193

Persistent link: https://www.econbiz.de/10011958081

Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia

Fadhilah, Muinah; Andriyansah - In: European research studies 20 (2017) 4B, pp. 134-148

Persistent link: https://www.econbiz.de/10012219534

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

The synergistic impact of market and technology orientations on sustainable innovation performance : evidence from manufacturing firms

Alerasoul, S. Alireza; Afeltra, Giovanna; Bouncken, … - In: International journal of entrepreneurial behavior & research 28 (2022) 6, pp. 1556-1580

Persistent link: https://www.econbiz.de/10013387615

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