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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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Order of entry and performance in international markets
Mascarenhas, Briance - In: Strategic management journal 13 (1992) 7, pp. 499-510
Persistent link: https://www.econbiz.de/10001136734
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Measuring market destination effect on export product innovation
Geldres-Weiss, Valeska V.; Monreal-Pérez, Joaquín; … - In: International journal of export marketing 2 (2018) 4, pp. 252-263
Persistent link: https://www.econbiz.de/10012051191
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Experience, resources and export market performance : the pivotal role of international business network ties
Ogasavara, Mario Henrique; Boehe, Dirk Michael; Cruz, … - In: International marketing review 33 (2016) 6, pp. 867-893
Persistent link: https://www.econbiz.de/10011630419
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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Re-evaluating entrepreneurial marketing dimensions in the pursuit of SME innovation and growth
Gameti, Daniel K.; Collins, Jamie D.; Morrish, Sussie C. - In: Journal of business strategies 38 (2021) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10012592900
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …
Persistent link: https://www.econbiz.de/10014333805
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Learning by exporting for marketing innovation
Golovko, Elena; Lopes Bento, Cindy; Sofka, Wolfgang - In: Industry and innovation 30 (2023) 5, pp. 607-635
Persistent link: https://www.econbiz.de/10014294931
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Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic; Javalgi, Rajshekhar (Raj) G.; Gross, … - In: Journal of strategic marketing 31 (2023) 3, pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964