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The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta
Sukwadi, Ronald - In: International journal of services, economics and management 8 (2017) 1/2, pp. 18-34
Persistent link: https://www.econbiz.de/10011892259
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A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Angriawan, Arifin; Thakur, Ramendra; Baker, David S. - In: International marketing review 40 (2023) 6, pp. 1379-1408
Persistent link: https://www.econbiz.de/10014470380
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Virtuelle Kundeneinbindung in unternehmerischen Innovationsvorhaben und Auswirkungen auf den Kundenwert
Wiedmann, Klaus-Peter; Langner, Sascha; Schwulera, Thomas - 2007
Persistent link: https://www.econbiz.de/10003726397
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Value driven product planning and systems engineering
Cook, Harry E.; Wissmann, Luke A. - 2007
Persistent link: https://www.econbiz.de/10003453163
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10013547377
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--
Persistent link: https://www.econbiz.de/10011617754
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Relationship marketing in the digital age
Palmatier, Robert W.; Steinhoff, Lena - 2019
Persistent link: https://www.econbiz.de/10011963868
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Kundenorientierte Produktentwicklung : Marketingwissen für Ingenieure und Entwickler
Gochermann, Josef - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769381
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke (ed.) - 2002 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
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Fasten your seatbelt : the passenger is flying the plane
Taneja, Nawal K. - 2005
Persistent link: https://www.econbiz.de/10002811848