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Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit; Nitzan, Irit - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies,...
Persistent link: https://www.econbiz.de/10011728698
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook - 10th ICSIMAT, Ionian Islands, Greece, 2023
Kavoura, Androniki (ed.); Borges-Tiago, Teresa (ed.);  … - International Conference on Strategic Innovative … - 2024
10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …
Persistent link: https://www.econbiz.de/10014544881
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944