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Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz (ed.); Czech, Anna (ed.) - Uniwersytet Ekonomiczny w Katowicach - 2018
Persistent link: https://www.econbiz.de/10011968717
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The influence of product innovation, brand image, and physical evidence to purchase decision and WOM of Starbucks in Jakarta
Sri Wahyuni - In: Middle East journal of management : MEJM 6 (2019) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10012101165
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Analysis of product innovation and brand image on company performance
Caniago, Aspizain - In: International journal of business innovation and … 21 (2020) 3, pp. 409-427
Persistent link: https://www.econbiz.de/10012199547
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The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung - In: International journal of services and operations … 48 (2024) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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Warp-speed branding : the impact of technology on marketing
Winkler, Agnieszka - 1999
Persistent link: https://www.econbiz.de/10000683214
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The management of experience design
Brodt, Torsten Lars (contributor) - 2007
Persistent link: https://www.econbiz.de/10003641393
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Children as innovators and opinion leaders
Hansen, Flemming; Hansen, Morten Hallum - In: Frontrunners or copycats?, (pp. 38-59). 2005
Persistent link: https://www.econbiz.de/10003283542
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Private incentives to innovate : interplay of new products and brand-name reputation
Leheyda, Nina (contributor) - 2008
This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...
Persistent link: https://www.econbiz.de/10003793986
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Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.; Kroff, Michael W.; Troy, Lisa C. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
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Explaining behavioural intentions toward co-branded products
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304
Persistent link: https://www.econbiz.de/10003459036