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Market or society? : dual orientations and the impact on innovativeness in media organizations
Leenders, Mark A. A. M.; Farrell, Mark; Wurff, Richard … - In: Journal of strategic marketing 25 (2017) 5/6, pp. 439-453
Persistent link: https://www.econbiz.de/10011743058
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SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012259953
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Natural environment, market orientation, and firm innovativeness : an organizational life cycle perspective
Dibrell, Clay; Craig, Justin B.; Hansen, Eric - In: Journal of small business management : JSBM ; a joint … 49 (2011) 3, pp. 467-489
Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization's life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents,...
Persistent link: https://www.econbiz.de/10009266768
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Can the marketing innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith; Das, Jyoti Ranjan - In: International journal of innovation science 14 (2022) 3/4, pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
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Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility
Gupta, Kamal - 2010 - 1st ed.
-- DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETING -- CURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL …
Persistent link: https://www.econbiz.de/10012688795
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Motivations and outcomes of environmental corporate sustainability in family and non-family Mexican firms : the mediating role of eco-innovation strategy
Flores-Rivera, Cinthya; Serrano-Bedia, Ana M.; … - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 357-374
Persistent link: https://www.econbiz.de/10014465246
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Innovation and CSR Impact on Financial Performance of Selected Companies in Mexico
Durán-Vázquez, Rocío; Lorenzo-Valdés, Arturo; … - 2013
This study analyzes the behavior of the companies in the index of México’s Precios y Cotizaciones (IPC), with respect … to measures of financial performance and its relationship with the two main approaches of innovation, according to the … for relationships between topics that are currently treated as “alien” (CSR and Innovation) in formal academic …
Persistent link: https://www.econbiz.de/10014161725