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~subject:"Innovation"
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Innovation
Consumer behaviour
19
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16
International marketing
14
Internationales Marketing
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Brand image
9
Designation of origin
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Herkunftsbezeichnung
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Multinationales Unternehmen
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Auslandsaufenthalt
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Expatriate assignment
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Firm performance
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Individualism
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Innovation management
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Magnusson, Peter
6
Kristensson, Per
2
Engen, Marit
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Gummerus, Johanna
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Hipp, Christiane
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Koskull, Catharina von
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Skålén, Per
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Witell, Lars
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International journal of product development : IJPD
1
Involving customers in new service development
1
Journal of the Academy of Marketing Science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
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ECONIS (ZBW)
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1
Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
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2
Exploring the ideation patterns of ordinary users: the case of mobile telecommunications services
Magnusson, Peter
;
Kristensson, Per
;
Hipp, Christiane
- In:
International journal of product development : IJPD
11
(
2010
)
3/4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10003997983
Saved in:
3
Learning from experiments involving users in service innovation
Magnusson, Peter
- In:
Involving customers in new service development
,
(pp. 143-158)
.
2006
Persistent link: https://www.econbiz.de/10003593228
Saved in:
4
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
5
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
6
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Kristensson, Per
(
ed.
);
Magnusson, Peter
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913578
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