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~subject:"Innovation"
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Innovation
Relationship marketing
26,449
Beziehungsmarketing
25,774
Marketingmanagement
17,196
Marketing management
16,605
Consumer behaviour
11,071
Konsumentenverhalten
11,029
Customer satisfaction
5,613
Kundenzufriedenheit
5,569
Theorie
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Theory
4,282
Marketing
4,214
Service quality
4,048
Dienstleistungsqualität
4,035
Deutschland
3,755
Brand management
3,749
Markenführung
3,738
Germany
3,667
Social Web
2,626
Social web
2,625
Online-Marketing
2,605
Internet marketing
2,548
Lieferantenmanagement
2,506
Supplier relationship management
2,505
Brand image
2,392
Markenimage
2,392
USA
2,224
United States
2,172
Electronic Commerce
2,049
E-commerce
1,974
Brand
1,712
Markenartikel
1,705
Einzelhandel
1,675
Retail trade
1,658
Strategisches Management
1,591
Kundenwert
1,573
Kundenintegration
1,563
Customer integration
1,562
Customer value
1,542
Unternehmenserfolg
1,491
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Herstatt, Cornelius
9
Morgan, Todd
9
Steinhoff, Fee
8
Trommsdorff, Volker
8
Zhang, Jing
8
O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Mejía-Trejo, Juan
6
Sanchez-Gutierrez, Jose
6
Belz, Christian
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Edvardsson, Bo
5
Harms, Fred
5
Hippel, Eric von
5
Sakas, Damianos P.
5
Saran, Anshu
5
Witell, Lars
5
Zhang, Haisu
5
Albers, Sönke
4
Anning-Dorson, Thomas
4
Anokhin, Sergey Alexander
4
Bang, Nguyen
4
Boier, Rodica
4
Brem, Alexander
4
Brown, Tim
4
Calantone, Roger J.
4
Cui, Anna Shaojie
4
Dayan, Mumin
4
Di Benedetto, C. Anthony
4
Droge, Cornelia
4
Ernst, Holger
4
Foroudi, Pantea
4
Gil Saura, Irene
4
Gil-Gomez, Hermenegildo
4
Guerola-Navarro, Vicente
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Helm, Roland
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IGI Global
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Haufe-Lexware GmbH & Co. KG
2
Haupt Verlag
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Advanced Institute of Management Research <London>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Business Decisions Limited <Royal Tunbridge Wells>
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
Handwerkskammer <Hamburg>
1
IC-SIM <6., 2017, Paphos>
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
Institut für Weltwirtschaft und Internationales Management <Bremen>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Jahreswirtschaftstagung <6, 1999, Bremen>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Salesforce
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Swisscom
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Taylor and Francis.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
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Journal of business research : JBR
68
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
35
Journal of strategic marketing
20
International journal of innovation management
19
SpringerLink / Bücher
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of business innovation and research : IJBIR
12
International journal of technology management : IJTM
12
Journal of business-to-business marketing
11
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
Journal of open innovation : technology, market, and complexity
9
International journal of hospitality management
8
International journal of technology marketing : IJTMkt
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic market creation : a new perspective on marketing and innovation management
8
Technological forecasting & social change : an international journal
8
The journal of services marketing
8
European journal of innovation management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Economic research
6
International entrepreneurship and management journal
6
International journal of innovation management : IJIM
6
Journal of business economics : JBE
6
Journal of knowledge management
6
Journal of service management
6
Management decision : MD
6
Marketing intelligence & planning
6
Premier reference source
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Gabler Edition Wissenschaft
5
IEEE transactions on engineering management : EM
5
International business review : the official journal of the European International Business Academy
5
International journal of business innovation and research
5
International journal of services, economics and management
5
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Source
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ECONIS (ZBW)
1,567
Other ZBW resources
9
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
1
EconStor
1
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1
Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
Saved in:
2
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi
;
Campos, Nayara
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
Saved in:
3
Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran
;
Giang-Do Nguyen
;
Thu-Hien Thi Dao
;
Anh-Tin Ngo
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
Saved in:
4
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
5
Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano
;
Visconti, Luca M.
- In:
Strategic market creation : a new perspective on …
,
(pp. 389-411)
.
2008
Persistent link: https://www.econbiz.de/10003732378
Saved in:
6
Creating customers and shaping the competitive game
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10008664294
Saved in:
7
Is your company as customer-focused as you think?
Barwise, Patrick
;
Meehan, Sean A.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003971386
Saved in:
8
Grow with the flow : entrepreneurial marketing and thriving young firms
Eggers, Fabian
- In:
International journal of entrepreneurial venturing
1
(
2009/10
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10003956201
Saved in:
9
Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers
Zhang, Jing
;
Duan, Yanling
- In:
Nankai business review international
1
(
2010
)
2
,
pp. 214-231
Persistent link: https://www.econbiz.de/10003993282
Saved in:
10
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
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