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The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...

Persistent link: https://www.econbiz.de/10014191848

Technology-enabled transformation of platform-mediated business and consumption

Cremer, Stefan - 2021

Persistent link: https://www.econbiz.de/10012620770

Social networks and new product choice

Richards, Timothy J.; Hamilton, Stephen F.; Allender, … - In: American journal of agricultural economics 96 (2014) 2, pp. 489-516

Persistent link: https://www.econbiz.de/10010411909

WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin

Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161

Persistent link: https://www.econbiz.de/10011709326

Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation

Min, Bora - In: European journal of marketing 57 (2023) 1, pp. 283-324

Persistent link: https://www.econbiz.de/10013502516

Evolution of motivation in co-creation : recruit, retain and complete in a project on new food product co-creation

Klincewicz, Krzysztof; Jacobsen, Lina Fogt; Dębska, … - In: Creativity and innovation management 33 (2024) 3, pp. 312-337

Persistent link: https://www.econbiz.de/10015144140

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

Optimizing product launches in the presence of strategic consumers

Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799

Persistent link: https://www.econbiz.de/10011502703

Harbingers of failure

Anderson, Eric T.; Lin, Song; Simester, Duncan; Tucker, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 580-592

Persistent link: https://www.econbiz.de/10011349928

The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry

Kalaignanam, Kartik; Kushwaha, Tarun; Swartz, Tracey A. - In: Journal of marketing 81 (2017) 6, pp. 1-23

Persistent link: https://www.econbiz.de/10011776885

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