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Technology-enabled transformation of platform-mediated business and consumption
Cremer, Stefan - 2021
Persistent link: https://www.econbiz.de/10012620770
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The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation
Liang, Beichen - In: Innovation & management review 18 (2021) 3, pp. 258-275
). Design/methodology/approach - This study uses a classroom experiment design and uses logistic regression and a chi …
Persistent link: https://www.econbiz.de/10012669909
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Optimizing product launches in the presence of strategic consumers
Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799
Persistent link: https://www.econbiz.de/10011502703
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Consumer evaluation of collaboration between perfumery and gastronomy for innovation
Besson, Ekaterina; Zhao, Yue; Kéfi, Hajer; Maalaoui, Adnane - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 25-53
Persistent link: https://www.econbiz.de/10012056909
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Voice of the customer in the Islamic market
Doherty, Ronald J. - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
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How to co-create local food products with consumers?
Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
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Play it Again, Sam? : Product Differentiation and Success in the Music Industry
Deshmane, Abhishek; Martínez-de-Albéniz, Victor - 2022
Newly released music by a certain artist is never assessed in isolation by the audiences, who tend to compare it with the previous musical catalogue of the corresponding artist. Through a repeated interaction with the artist's music, the audiences build their own expectations about the future...
Persistent link: https://www.econbiz.de/10014087887