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New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios (ed.); Canavari, Maurizio (ed.) - 2019
Persistent link: https://www.econbiz.de/10012105470
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Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception
Nowacki, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10011339369
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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The impact of consumer innovativeness on the intention of clicking on SNS advertising
Shi, Yingren - In: Modern economy 9 (2018) 2, pp. 278-285
Persistent link: https://www.econbiz.de/10011843401
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Innovative Internet video consuming based on media analysis techniques
Lian, Shiguo - In: Electronic commerce research 11 (2011) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10008856434
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Chinese online literature : creative consumers and evolving business models
Ren, Xiang; Montgomery, Lucy - In: Arts marketing : an international journal ; AM 2 (2012) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009675847
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Drivers of user loyalty intention and commitment to a search engine : an exploratory study
Sirdeshmukh, Deepak; Ahmad, Norita B.; Khan, M. Sajid; … - In: Journal of retailing and consumer services 44 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011904324
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Advertising, Entry Deterrence, and Industry Innovation
Qi, Shi - Department of Economics, University of Minnesota - 2008
This paper studies how advertising influences firms’ incentives to invest in R&D. The link between advertising and … industry innovation is important, not only because advertising can spur R&D by spreading product knowledge, but also because … advertising can discourage new innovative firms from entering the industry. This paper finds that a worse advertising technology …
Persistent link: https://www.econbiz.de/10005222833