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Market knowledge and new product performance: the mediating effects of new product creativity

Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188

. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …

Persistent link: https://www.econbiz.de/10012176090

Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses

Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252

Persistent link: https://www.econbiz.de/10011413362

Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms

Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182

Persistent link: https://www.econbiz.de/10011763044

Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479

Persistent link: https://www.econbiz.de/10011491067

Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?

Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10012104756

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136

Persistent link: https://www.econbiz.de/10012026166

High-tech entrepreneurial content marketing for business model innovation : a conceptual framework

Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311

Persistent link: https://www.econbiz.de/10011779162

Innovation Management and Marketing in the High-Tech Sector : A Content Analysis of Advertisements

Gerhard, Daniel; Brem, Alexander; Baccarella, Christian; … - 2014

Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...

Persistent link: https://www.econbiz.de/10014145905

Innovation strategies for non-existent markets : profiting from urban air mobility

Ehrhardt, Nick; Horlacher, Paul Herrmann; Straubinger, Anna - In: Journal of air transport management : a new … 118 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015078450

The impact of a responsive and proactive market orientation on innovation and business performance

Bodlaj, Mateja - In: Economic and business review : EBR 12 (2010) 4, pp. 241-261

Persistent link: https://www.econbiz.de/10011616775

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