Similar Search Results

Components and parameters of corporate reputation : an empirical study

Schwaiger, Manfred - In: Schmalenbach business review : sbr 56 (2004) 1, pp. 46-71

Persistent link: https://www.econbiz.de/10001874779

Erfolgsfaktor Reputation : Steuerung eines immateriellen Werttreibers

Schwaiger, Manfred; Raithel, Sascha; Scharf, Sebastian M.; … - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 2, pp. 89-95

Persistent link: https://www.econbiz.de/10003934451

Measuring the impact of corporate reputation on stakeholder behavior

Schwaiger, Manfred; Raithel, Sascha; Rinkenburger, Richard - In: Corporate reputation : managing opportunities and threats, (pp. 61-86). 2011

Persistent link: https://www.econbiz.de/10009011405

Corporate reputation Management : Herausforderung für die Zukunft

Schwaiger, Manfred; Hupp, Oliver - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2003) 3, pp. 58-64

Persistent link: https://www.econbiz.de/10001765971

Corporate reputation and the future cost of equity

Pfister, Benjamin; Schwaiger, Manfred; Morath, Tobias - In: Business research 13 (2020) 1, pp. 343-384

Corporate reputation is an important management objective, bearing the potential to create sustainable competitive advantage, and many scholars have studied its impact on firm performance. However, its effect on the cost of equity has only recently begun to attract the attention of academic...

Persistent link: https://www.econbiz.de/10012257467