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Brand creation in internationa...
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22
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21
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20
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17
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16
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11
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11
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10
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10
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10
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10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
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9
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9
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9
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9
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Global public goods : international cooperation in the 21st century
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10
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1
How they started : global brands : how 21 good ideas became great globalbusinesses
Lester, David
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003966184
Saved in:
2
Global brands in the United States : how consumer ethnicity mediates the global
brand
effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
3
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
4
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global
brand
origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
5
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
6
Internationalization of the KARAM Group of companies : experiences, imperatives and challenges
Dewan, Jyoti
;
Singh, A. K.
- In:
South Asian journal of management : SAJM
22
(
2015
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10011483227
Saved in:
7
Global
brand
strategy : unlocking
brand
potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
8
The power of branding : revisiting an "old friend"
North, Ernest J.
(
contributor
)
- In:
South African journal of economic and management sciences
6
(
2003
)
1
,
pp. 159-177
Persistent link: https://www.econbiz.de/10001763919
Saved in:
9
International
Trademark Protection
Offner, Eric D.
-
1965
Persistent link: https://www.econbiz.de/10001576207
Saved in:
10
Identifying antecedent conditions for luxury
brand
purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
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