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International marketing
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Rana, Sudhir
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Entrepreneurship in international marketing
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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A review on the state of methodological trends in international marketing literature
Rana, Sudhir
;
Sharma, Somesh Kumar
- In:
Journal for global business advancement : JGBA
9
(
2016
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10011589752
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2
A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Rana, Sudhir
;
Sharma, Somesh Kr.
- In:
Entrepreneurship in international marketing
,
(pp. 189-222)
.
2015
Persistent link: https://www.econbiz.de/10010493030
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3
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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