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~subject:"International marketing"
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International marketing
Consumer behaviour
22
Konsumentenverhalten
20
China
11
Brand management
8
Markenführung
8
Advertising
6
Advertising effects
6
Cultural identity
6
Internationales Marketing
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Kulturelle Identität
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Werbewirkung
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Brand image
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Markenimage
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Werbung
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Ausländische Tochtergesellschaft
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Brand
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Brand attitudes
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Canada
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Culture
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Foreign subsidiary
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Globalisierung
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Globalization
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Internet marketing
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Markenartikel
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Multinationales Unternehmen
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Transnational corporation
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Acculturation
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Anticipating regret
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Auslandsinvestition
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Bicultural consumers
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Chinese cultural values
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Chinese immigrants
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Competitive advertising context
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Concept of the gift-giving process
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Culturally verbal congruency
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Teng, Lefa
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Laroche, Michel
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Foti, Lianne
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Poon, Patrick
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Wang, Xinran
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Wang, Xinyan
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Wu, Xiaochuang
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Ye, Nan
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Yu, Ying
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Journal of business research : JBR
3
Cross-cultural and critical perspectives on brands
1
Journal of advertising research
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Psychology & marketing
1
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ECONIS (ZBW)
6
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Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
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2
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
3
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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