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New directions in international advertising research

Taylor, Charles Raymond (contributor); … - 2002 - 1. ed

Persistent link: https://www.econbiz.de/10001687364

Global consumer culture and advertising research : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507

Persistent link: https://www.econbiz.de/10011882025

Thoughts on cross-cultural advertising research in 2023 : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 6, pp. 969-971

Persistent link: https://www.econbiz.de/10014321544

Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation

Dong, Beibei; Zou, Shaoming; Taylor, Charles Raymond - In: Journal of international marketing 16 (2008) 1, pp. 98-119

Persistent link: https://www.econbiz.de/10003771408

Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34

Persistent link: https://www.econbiz.de/10003982220

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands

Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44

Persistent link: https://www.econbiz.de/10009159096

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Persistent link: https://www.econbiz.de/10009627291

Best practices for cross-cultural advertising research : are the rules being followed?

Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012

Persistent link: https://www.econbiz.de/10009513233

Market convergence and advertising standardization in the European Union

Okazaki, Shintaro; Taylor, Charles Raymond; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400

Persistent link: https://www.econbiz.de/10003583746

The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding

Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41

Persistent link: https://www.econbiz.de/10009127019