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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
5,813
International marketing
5,091
Multinationales Unternehmen
777
Marketingmanagement
760
Marketing management
725
Transnational corporation
712
Konsumentenverhalten
686
Consumer behaviour
683
Brand management
616
Markenführung
616
Welt
602
World
599
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Theorie
420
USA
420
Theory
415
Export
413
United States
407
Germany
395
KMU
346
SME
346
Markenimage
345
Brand image
342
Marketing
307
China
301
Kulturelle Identität
272
Cultural identity
270
Unternehmenserfolg
238
Firm performance
236
Brand
215
Markenartikel
211
Schwellenländer
206
Emerging economies
203
Interkulturelles Management
195
Strategisches Management
191
Werbung
187
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Online availability
All
Undetermined
141
Free
28
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All
Article
264
Book / Working Paper
180
Type of publication (narrower categories)
All
Article in journal
208
Aufsatz in Zeitschrift
208
Aufsatz im Buch
53
Book section
53
Collection of articles of several authors
39
Sammelwerk
39
Lehrbuch
32
Hochschulschrift
30
Textbook
29
Thesis
27
Graue Literatur
16
Non-commercial literature
16
Aufsatzsammlung
14
Case study
14
Fallstudie
14
Bibliografie enthalten
10
Bibliography included
10
Glossar enthalten
10
Glossary included
10
Arbeitspapier
8
Working Paper
8
Konferenzschrift
7
Conference proceedings
5
Handbook
5
Handbuch
5
Conference paper
4
Fallstudiensammlung
4
Konferenzbeitrag
4
Reprint
3
Amtsdruckschrift
2
CD-ROM, DVD
2
Einführung
2
Government document
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie
1
Collection of articles written by one author
1
Country report
1
Guidebook
1
Länderbericht
1
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Language
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English
354
German
89
Czech
2
Italian
2
Polish
2
French
1
Spanish
1
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Author
All
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Voeth, Markus
6
Büschken, Joachim
5
Fuchs, Manfred
5
Zentes, Joachim
5
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Johansson, Johny K.
4
Kraus, Sascha
4
Solberg, Carl Arthur
4
Alon, Ilan
3
Apfelthaler, Gerhard
3
Bell, Sandra
3
Bennett, Roger
3
Bouncken, Ricarda B.
3
Dominguez, Noémie
3
Gnizy, Itzhak
3
Griffith, David A.
3
Kotabe, Masaaki
3
Kuivalainen, Olli
3
Li, Tiger
3
Lingenfelder, Michael
3
Marinova, Svetla Trifonova
3
Martin, Silvia L.
3
Mayrhofer, Ulrike
3
Moffett, Michael H.
3
Mohammad Falahat
3
Rishi, Bikramjit
3
Samiee, Saeed
3
Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Vescovi, Tiziano
3
Aggarwal, Vinod K.
2
Ahlert, Dieter
2
Ambaye, Michele
2
Angulo-Ruiz, Fernando
2
Baker, William E.
2
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Institution
All
Harvard Graduate School of Business Administration
2
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <15, 2007, Wien>
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
David Rockefeller Center for Latin American Studies
1
DePaul University / College of Commerce
1
Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
1
Edward Elgar Publishing
1
IGI Global
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Marketing <Berlin> / Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing
1
Inter-American Development Bank
1
International Management Development Association
1
Kellstadt Center for Marketing Analysis and Planning
1
Münsteraner Führungsgespräch <45, 2003, Münster (Westf)>
1
Russell Sage Foundation
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
1
USA / Department of Agriculture
1
USA / International Trade Administration
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Österreichisches Institut für Wirtschaftsforschung
1
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Published in...
All
International marketing review
18
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international trade & commerce
2
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Source
All
ECONIS (ZBW)
444
Showing
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444
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1
Internationale Markteintrittsstrategien : Einflußfaktoren auf die Wahl der optimalen Form des Markteintritts in Exportmärkte
Helm, Roland
-
1997
Persistent link: https://www.econbiz.de/10000620082
Saved in:
2
International marketing ; strategy, planning, market entry & implementation
Bennett, Roger
-
1995
Persistent link: https://www.econbiz.de/10000533961
Saved in:
3
Entry strategies for international markets
Root, Franklin R.
-
1998
-
Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
Saved in:
4
Internationale Marketingstrategien in der deutschen Brauwirtschaft
Marx, Thomas
-
1998
Persistent link: https://www.econbiz.de/10000643190
Saved in:
5
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
6
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
Saved in:
7
Steyr Mannlicher : die Rückeroberung der Märkte im Osten
Philipp, Andreas
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 124-133)
.
2008
Persistent link: https://www.econbiz.de/10003725984
Saved in:
8
Mittel- und Osteuropa im Fokus : die Handelslandschaft in CEE und Erfolgsfaktoren der Marktbearbeitung
Weseloh, Martin
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 138-147)
.
2008
Persistent link: https://www.econbiz.de/10003725987
Saved in:
9
International strategic marketing of small construction consultancy firms : the case of Cypriot firms
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of entrepreneurship and small business
6
(
2008
)
2
,
pp. 296-314
Persistent link: https://www.econbiz.de/10003743280
Saved in:
10
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
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