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Insights on international franchising : entry mode decision

Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10009771561

Factors affecting the decision and the degree of the internationalisation of franchises

Ramírez-Hurtado, José M.; Quattrociocchi, Bernardino; … - In: European journal of international management : EJIM 17 (2022) 4, pp. 583-610

Persistent link: https://www.econbiz.de/10013326407

Market Entry Predictors und Wahl des Exportmarktes bei kleinen und mittleren Franchisesystemen

Ahlert, Dieter; Blut, Markus; Woisetschläger, David - In: Kleine und mittlere Unternehmen in neuen Märkten : …, (pp. 133-145). 2006

Persistent link: https://www.econbiz.de/10003352172

Internationalisierung im Handel : das Beispiel der Fressnapf-Gruppe, Teil 1: Beschreibung und Aufgabenstellung

Morschett, Dirk; Neidhart, Michael - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 35 (2006) 3, pp. 175-180

Persistent link: https://www.econbiz.de/10003286001

International franchising and licensing

Brouthers, Lance Eliot; McNicol, Jason; Samiee, Saeed - In: The SAGE handbook of international marketing, (pp. 183-197). 2009

Persistent link: https://www.econbiz.de/10003792100

The internationalization strategy of Spanish indigenous franchised chains : a resource-based view

Mariz-Pérez, Rosa; García-Álvarez, Teres - In: Journal of small business management : JSBM ; a joint … 47 (2009) 4, pp. 514-530

In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective. Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005....

Persistent link: https://www.econbiz.de/10003895553