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Marketingstrategien für deutsche Investitionsgüter in den Schwellenländern Ost- und Südostasiens
Jaßmeier, Achim - 1999
Persistent link: https://www.econbiz.de/10001369297
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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Exportstrategien von mittelständischen I+T-Unternehmen für Fernostasien im internationalen Wettbewerb
Rive, Arnold - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 45-69). 1993
Persistent link: https://www.econbiz.de/10003390263
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Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
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International marketing ; strategy, planning, market entry & implementation
Bennett, Roger - 1995
Persistent link: https://www.econbiz.de/10000533961
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Entry strategies for international markets
Root, Franklin R. - 1998 - Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
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Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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Reviving traditions in research on international market entry
Li, Tiger (contributor) - 2003
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of...
Persistent link: https://www.econbiz.de/10009627272
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
Bertoli, Giuseppe (contributor) - 2012
Persistent link: https://www.econbiz.de/10009788245
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Handbook of research in international marketing
Jain, Subhash C. (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009384406