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A behavioral model of international channel relationships

Hirshberg, Ronit Segal; Shoham, Aviv - In: Journal of business-to-business marketing 24 (2017) 4, pp. 257-282

Persistent link: https://www.econbiz.de/10011784957

The power of international marketing functions: antecedents and consequences

Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89

Persistent link: https://www.econbiz.de/10011873875

The interaction between environment and strategic orientation in born globals' choice of entry mode

Efrat, Kalanit; Shoham, Aviv - In: International marketing review 30 (2013) 6, pp. 536-558

Persistent link: https://www.econbiz.de/10010212403

Uncovering the influence of the international marketing function in international firms

Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78

Persistent link: https://www.econbiz.de/10010253927

The impact of strategic orientations on export marketing strategy : new classification and typology

Asseraf, Yoel; Shoham, Aviv - In: Research handbook on export marketing, (pp. 60-83). 2014

Persistent link: https://www.econbiz.de/10010472828

International standardization of channel management and its behavioral and performance outcomes

Shoham, Aviv; Makovec Brencic, Maja; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120-151

Persistent link: https://www.econbiz.de/10003735802

Hofstede's dimensions of culture in international marketing studies

Soares, Ana Maria; Farhangmehr, Minoo; Shoham, Aviv - In: Journal of business research : JBR 60 (2007) 3, pp. 277-284

Persistent link: https://www.econbiz.de/10003429522

Uncovering the Influence of the International Marketing Function in International Firms

Gnizy, Itzhak; Shoham, Aviv - 2021

Purpose: The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF’s decreasing influence attributed by some to its poor performance. However, studies have analyzed the general...

Persistent link: https://www.econbiz.de/10013312407

International dynamic marketing capabilities : developments and a research agenda

Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41

Persistent link: https://www.econbiz.de/10014524759

Special issue: International dynamic marketing capabilities

Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014524763