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~subject:"Internationales Marketing"
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Internationales Marketing
Innovation management
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International marketing
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KMU
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SME
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Business network
4
Greece
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Innovation
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EU countries
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Multinationales Unternehmen
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Transnational corporation
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Agency theory
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Consumer goods marketing
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Ethnic marketing
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Industry dethronement
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Poulis, Konstantinos
5
Poulis, Efthimios
3
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Academy of Management perspectives : AMP
1
EuroMed journal of business
1
Journal of international marketing
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Journal of marketing management : MM
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Marketing theory
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ECONIS (ZBW)
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Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
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2
Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009235990
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3
International business as disciplinary tautology : an ontological perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Academy of Management perspectives : AMP
32
(
2018
)
4
,
pp. 517-531
Persistent link: https://www.econbiz.de/10011965495
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4
Punctuated epistemology in international marketing strategy: a Whiteheadian remedy
Poulis, Konstantinos
- In:
Marketing theory
20
(
2020
)
3
,
pp. 363-384
Persistent link: https://www.econbiz.de/10012271451
Saved in:
5
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
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