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~subject:"Internationales Marketing"
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Internationales Marketing
Internationale Marktsegmentierung
205
International market segmentation
200
Theorie
61
Theory
60
International marketing
33
Welt
26
World
26
Internationaler Finanzmarkt
24
USA
24
United States
23
International financial market
22
Schätzung
22
International market entry
21
Internationaler Markteintritt
21
Estimation
20
Market segmentation
20
EU-Staaten
19
Marktsegmentierung
19
EU countries
18
Consumer behaviour
17
Konsumentenverhalten
17
Zwei-Länder-Modell
15
Two-country model
14
Globalisierung
13
Globalization
13
International economy
13
Internationale Wirtschaft
13
Preiskonvergenz
13
Price convergence
13
CAPM
12
Kanada
12
Marketing management
12
Marketingmanagement
12
Canada
11
Market integration
11
Marktintegration
11
Multinationales Unternehmen
11
Transnational corporation
10
China
9
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3
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Article
25
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8
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
10
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10
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Mehrbändiges Werk
3
Multi-volume publication
3
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
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1
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1
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1
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Language
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English
29
German
4
Author
All
Papadopoulos, Nicolas G.
3
Cavusgil, S. Tamer
2
Croux, Christophe
2
Diamantopoulos, Adamantios
2
Riefler, Petra
2
Aarts, Pieter
1
Alamanos, Eleftherios
1
Angerer, Thomas
1
Bartsch, Fabian
1
Becker, Christian
1
Brakus, J. Joško
1
Broderick, Amanda J.
1
Brouthers, Lance E.
1
Burmann, Christoph
1
Cavusgil, Erin
1
Chikweche, Tendai
1
Craft, Stephen
1
Craig, C. S.
1
Deligonul, Seyda
1
Dennis, Charles
1
Dirsehan, Taşkın
1
Doole, Isobel
1
Douglas, Susan P.
1
Dursun-Kilic, Turkan
1
Egan, Paul
1
Ferraris, Alberto
1
Foscht, Thomas
1
Gabriel, Christoph
1
García Ferrer, Gemma
1
Greenley, Gordon E.
1
Hadjielias, Elias
1
Hassan, Salah S.
1
Hillebrand, Christina Maria
1
Hofstede, Frenkel ter
1
Horn, Henrik
1
Jain, Arun K.
1
Janda-Eble, Sergej
1
Joiner, Eric
1
Kardes, Ilke
1
Kilic, Ceyhan
1
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Published in...
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Journal of international marketing
6
International marketing review
4
International marketing ; Vol. 2
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Discussion paper / Research Forum on International Economics, Institute of Public Policy Studies, the University of Michigan
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Global marketing strategies for the promotion of luxury goods
1
Grundlagen Export und Internationalisierung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. II
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of international consumer marketing
1
Legends in marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
The SAGE handbook of international marketing
1
The journal of consumer marketing
1
The past, present and future of international business & management
1
Thunderbird international business review
1
WU case series / Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
33
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Bundling and international market segmentation
Horn, Henrik
;
Shy, Oz
-
1994
Persistent link: https://www.econbiz.de/10000905343
Saved in:
3
Analyzing countries for their luxury potentials : a macromarketing approach
Dirsehan, Taşkın
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 71-91)
.
2016
Persistent link: https://www.econbiz.de/10011484638
Saved in:
4
Delineating foreign market potential : a tool for international market selection
Ozturk, Ayse
;
Joiner, Eric
;
Cavusgil, S. Tamer
- In:
Thunderbird international business review
57
(
2015
)
2
,
pp. 119-141
Persistent link: https://www.econbiz.de/10010509525
Saved in:
5
Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
6
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
Saved in:
8
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
9
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
10
Examining world market segmentation and brand positioning strategies
Hassan, Salah S.
;
Craft, Stephen
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 344-356
Persistent link: https://www.econbiz.de/10009582029
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