Narrow search
Showing 1 - 5 of 5
Cover Image
Punctuated epistemology in international marketing strategy: a Whiteheadian remedy
Poulis, Konstantinos - In: Marketing theory 20 (2020) 3, pp. 363-384
Persistent link: https://www.econbiz.de/10012271451
Cover Image
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos - In: Journal of international marketing 32 (2024) 2, pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Cover Image
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
Cover Image
Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos; Poulis, Efthimios - In: EuroMed journal of business 6 (2011) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10009235990
Cover Image
International business as disciplinary tautology : an ontological perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Academy of Management perspectives : AMP 32 (2018) 4, pp. 517-531
Persistent link: https://www.econbiz.de/10011965495