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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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To vary or not ? : Effects of ad variation on the web
Lee, San Yeal; Sundar, S. Shyam - 2007
Persistent link: https://www.econbiz.de/10004882299
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Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly - In: Advertising, promotion, and new media, (pp. 51-67). 2015
Persistent link: https://www.econbiz.de/10011708653
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Essays in applied microeconomics
Franceschelli, Ignacio - 2012
Persistent link: https://www.econbiz.de/10011817190
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10011447583
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Die WWW-Werbeanzeige - eine neue Textsorte? Analyse deutscher, finnischer und schwedischer Werbeanzeigen für Bier in Printmedien und im Internet
Mattsson, Ingela - In: Marktkommunikation in Theorie und Praxis : inter- und …, (pp. 107-137). 2004
Persistent link: https://www.econbiz.de/10002128453
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The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui; Sridhar, Shrihari; Thorson, Esther; … - In: JMM : the international journal on media management 13 (2011) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich (contributor) - In: 5th Workshop on the Economics of Information and …. 2002
Persistent link: https://www.econbiz.de/10001689554