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Internet
Social Web
20,294
Social web
20,263
Brand management
17,496
Markenführung
17,082
Consumer behaviour
12,744
Konsumentenverhalten
12,645
Brand image
11,035
Markenimage
10,918
Online-Marketing
6,386
Internet marketing
6,291
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5,628
Brand
5,621
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4,277
Beziehungsmarketing
4,272
Viral marketing
2,506
Virales Marketing
2,506
Soziales Netzwerk
2,424
Social network
2,268
Markenpolitik
2,203
Deutschland
2,121
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2,079
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2,060
Marketing management
2,049
Germany
2,022
E-commerce
1,970
Werbewirkung
1,909
Advertising effects
1,895
Social media
1,722
social media
1,647
Online-Handel
1,645
Online retailing
1,642
Digitalisierung
1,502
Digitization
1,465
USA
1,378
United States
1,354
Werbung
1,353
Advertising
1,352
Marketing
1,349
Customer satisfaction
1,241
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Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Theobald, Elke
9
Castronova, Edward
8
Woessmann, Ludger
8
Bell, Mark W.
7
Wagner, Gert G.
7
Bauer, Hans H.
6
Leimeister, Jan Marco
6
Meffert, Heribert
6
Sarracino, Francesco
6
Smith, Michael D.
6
Bongartz, Michael
5
Danaher, Brett
5
Fantapié Altobelli, Claudia
5
Krcmar, Helmut
5
Peitz, Martin
5
Telang, Rahul
5
Belleflamme, Paul
4
Enikolopov, Ruben
4
Esch, Franz-Rudolf
4
Geerts, Angy
4
Petrova, Maria
4
Zhuravskaya, Ekaterina
4
Ahuja, Vandana
3
Bandyopadhyay, Subir
3
Baxter, Gavin James
3
Berthon, Pierre R.
3
Dellarocas, Chrysanthos
3
Fogel, Joshua
3
Gaudeul, Alexia
3
Geraci, Andrea
3
Ghose, Anindya
3
Giorgidze, George
3
Halatchliyski, Iassen
3
Hardiman, Marco
3
Hummel, Johannes
3
Jha, Chandan Kumar
3
Junquera-Varela, Raul Felix
3
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IGI Global
28
Springer Fachmedien Wiesbaden
6
Weltbank
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Bund-Verlag
2
FinanzBuch Verlag
2
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2
Markendialog <13, 2009, Berlin>
2
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
International African Institute
1
International Telecommunications Society
1
International Week Internet Communication Management <6., Kattowitz>
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LexisNexis Verlag
1
National Bureau of Economic Research
1
OECD
1
Organisation for Economic Co-operation and Development
1
Plassen Verlag
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Université Paris-Dauphine (Paris IX)
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Dr. Kovač
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
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Journal of management information systems : JMIS
14
Information systems research : ISR
13
SpringerLink / Bücher
12
HMD : Praxis der Wirtschaftsinformatik
11
International journal of internet marketing and advertising : IJIMA
11
Journal of business research : JBR
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of internet commerce
9
International journal of business information systems : IJBIS
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of networking and virtual organisations : IJNVO
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
7
Business horizons
6
CESifo working papers
6
Electronic commerce research
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of technology marketing : IJTMkt
5
Internet policy review : journal on internet regulation
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
5
Management information systems : mis quarterly
5
Marketing letters : a journal of research in marketing
5
Decision support systems : DSS ; the international journal
4
Discussion papers / CEPR
4
International journal of electronic business
4
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Source
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ECONIS (ZBW)
1,427
USB Cologne (EcoSocSci)
24
Other ZBW resources
8
EconStor
3
RePEc
3
USB Cologne (business full texts)
1
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1
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
2
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
3
Evaluation of the consumer interaction capability of the virtual brand community of Chinese mobile internet enterprises based on the hybrid MCDM method
Sun, Chu
- In:
Journal of information & knowledge management : JIKM
19
(
2020
)
4
,
pp. 2050034-1-2050034-30
Persistent link: https://www.econbiz.de/10012486763
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
6
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
7
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
8
Barcelona : new stakeholders and new images in social media reviews
Garay Tamajón, Luis Alfonso
;
Cànoves Valiente, Gemma
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 287-292
Persistent link: https://www.econbiz.de/10011492720
Saved in:
9
Social media constraints and destination images : the potential of barrier-free internet access for foreign tourists in an internet-restricted destination
Fu, Yi
;
Timothy, Dallen J.
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502568
Saved in:
10
Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica
;
Scorrano, Paola
;
Cavallo, Federica
;
Iaia, Lea
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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