The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … policies on the online display ad industry by applying an empirical model to a proprietary auction dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel auction mechanism in which first-price bidders and second …

investigate this question using a novel dataset on internet display advertising auctions that exploits a staggered adoption by …We study actual bidding behavior when a new auction format gets introduced into the marketplace. More specifically, we … different publishers (sellers) of first-price auctions (FPAs), instead of the traditional second-price auctions (SPAs). Event …

-now options) in online auctions, as well as some of the literature dealing with online-auction design (including stopping rules …The economic literature on online auctions is rapidly growing because of the enormous amount of freely available field … data. Moreover, numerous innovations in auction-design features on platforms such as eBay have created excellent research …

-now options) in online auctions, as well as some of the literature dealing with online-auction design (including stopping rules …The economic literature on online auctions is rapidly growing because of the enormous amount of freely available field … data. Moreover, numerous innovations in auction-design features on platforms such as eBay have created excellent research …