Similar Search Results

The Death of the Salesmen? Effect of B2B Online Channel Introduction on Offline Sales Performance

Josephson, Brett; Lee, Ju-Yeon; Sridhar, Shrihari - 2021

B2B markets are increasingly shifting toward online channels, but online transactions still only represent only a small fraction of total sales. This creates a hybrid channel, where some products exist in a multi-channel environment and others do not (i.e., offline exclusive, mixed channel,...

Persistent link: https://www.econbiz.de/10014089187

Exploring the effectiveness of seller reputation mechanism using online sales data

Wang, Ying; Huang, Lei; Guo, Yi - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 46-58

Persistent link: https://www.econbiz.de/10010404467

From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels

Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382

Persistent link: https://www.econbiz.de/10012581618

Empirical research on the impact of network externalities on online loyalty in B2B platforms

Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199

Persistent link: https://www.econbiz.de/10011440071

Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce

Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157

Persistent link: https://www.econbiz.de/10010474792

Relational governance in B2B electronic marketplaces : an updated typology

Chelariu, Cristian; Sangtani, Vinita - In: The journal of business & industrial marketing 24 (2009) 2, pp. 108-118

Persistent link: https://www.econbiz.de/10009524609

The @critical role of corporate brand equity in B2B marketing : an example and analysis

Ryan, Jason; Silvanto, Sari - In: The marketing review 13 (2013) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10010247027

Sales and operations planning : using the internet and internet-based tools to further supply chain intergration

Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 18-36

Persistent link: https://www.econbiz.de/10010336910

Service value exchange in B2B electronic marketplaces

Standing, Susan; Standing, Craig - In: The journal of business & industrial marketing 30 (2015) 6, pp. 723-732

Persistent link: https://www.econbiz.de/10011382396

Analysis of content creation in social media by B2B companies

Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770

Persistent link: https://www.econbiz.de/10011382415

1
2
3
4
5
6
7
8
9
10
Next
Last