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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
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A conceptual model for the internet's impact on marketing in Iran
Ghazisaeedi, Mehdi; Pitt, Leyland F.; Chaharsooghi, S. Kamal - In: Direct marketing : an international journal 1 (2007) 3, pp. 125-145
Persistent link: https://www.econbiz.de/10003936967
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Technology and financial services : marketing in times of U-commerce
Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
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Charitable donations as social exchange or agapic action on the Internet: the case of Hungersite.com
Pitt, Leyland (contributor) - In: Social marketing, (pp. 47-61). 2001
Persistent link: https://www.econbiz.de/10002249679
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Pushing elusive alliances into the light - discovering the value of informal networks on the Internet
Van der Merwe, Rian; Pitt, Leyland F. - In: The social and cognitive impacts of e-commerce on …, (pp. 292-310). 2004
Persistent link: https://www.econbiz.de/10002108062
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504