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From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason; Silvanto, Sari - In: The marketing review 13 (2013) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
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business-to-business
Marvasti, Neda B.; Huhtala, Juho-Petteri; Yousefi, Zeinab R. - In: Industrial marketing management : the international … 97 (2021), pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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Google me senseless : skills and expertise that B2B firms are looking for in graduates today : commentary
Barley, Nicholas - In: Journal of customer behaviour 15 (2016) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649