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Online Advertising : A Study o...
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Internet
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Electronic Commerce
23,297
E-commerce
20,909
Malaysia
17,127
Online-Marketing
13,142
Internet marketing
13,026
Theorie
11,592
Theory
11,419
Online-Handel
11,303
Online retailing
11,258
Relationship marketing
10,812
Beziehungsmarketing
10,783
Social Web
9,406
Social web
9,397
Brand management
8,575
Markenführung
8,538
Werbewirkung
7,992
Advertising effects
7,766
Brand image
7,174
Markenimage
7,146
USA
6,728
Deutschland
6,638
United States
6,420
Customer satisfaction
6,310
Germany
6,194
Kundenzufriedenheit
6,134
Advertising
5,277
Werbung
5,257
Einzelhandel
5,169
Retail trade
5,076
Service quality
5,042
Dienstleistungsqualität
4,989
Brand
4,565
Markenartikel
4,559
Marketingmanagement
3,998
Marketing management
3,974
Experiment
3,750
Viral marketing
3,648
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Wirtz, Bernd W.
27
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23
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20
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16
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14
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13
Peitz, Martin
13
Rabinovich, Elliot
13
Waelbroeck, Patrick
13
Waldfogel, Joel
13
Economides, Nicholas
12
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12
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12
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12
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12
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11
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11
Levin, Jonathan
11
Zettelmeyer, Florian
11
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10
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10
Jin, Ginger Zhe
10
Krishnamurthy, Sandeep
10
Sundaresan, Neel
10
Welfens, Paul J. J.
10
Albers, Sönke
9
Baal, Sebastian van
9
Chaffey, Dave
9
Einav, Liran
9
Schreiber, Dirk
9
Silva-Risso, Jorge M.
9
Wiedmann, Klaus-Peter
9
Baranes, Edmond
8
Dedrick, Jason
8
Dholakia, Nikhilesh
8
Ellison, Glenn
8
Ellison, Sara Fisher
8
Goldfarb, Avi
8
Greenstein, Shane M.
8
Kollmann, Tobias
8
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Deutsche Bank <Frankfurt am Main> / Research
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13
Springer Fachmedien Wiesbaden
8
Universität St. Gallen
8
European Communication Council
6
Edward Elgar Publishing
5
ALCATEL-SEL-Stiftung für Technische und Wirtschaftliche Kommunikationsforschung
4
Akademie für Technikfolgenabschätzung in Baden-Württemberg
4
Dänemark / Ministeriet for Videnskab, Teknologi og Udvikling
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Europäische Kommission / Generaldirektion Informationsgesellschaft
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International Telecommunications Society
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UNCTAD
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Erasmus Research Institute of Management
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3
International Conference on E-Business <6, 2007, Wuhan>
3
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3
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2
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2
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2
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2
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2
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2
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2
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SpringerLink / Bücher
44
Telecommunications policy : the international journal of digital economy, data sciences and new media
35
Journal of business research : JBR
32
Journal of internet commerce
32
Journal of retailing and consumer services
31
Electronic commerce research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
26
Information systems research : ISR
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
International journal of internet marketing and advertising : IJIMA
24
Gabler Edition Wissenschaft
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
NBER working paper series
21
European Journal of Marketing
20
Journal of management information systems : JMIS
20
CESifo working papers
19
Information economics and policy : IEP
19
NBER Working Paper
19
Springer eBook Collection / Business and Economics
19
Working paper / National Bureau of Economic Research, Inc.
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of electronic business
17
Journal of global information management : an official publication of the Information Resources Management Association
17
Applied economics letters
16
European research studies
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of Consumer Marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
OECD Digital Economy Papers
15
Reihe Electronic Commerce
15
Economics : digitale Ökonomie und struktureller Wandel
14
Electronic commerce research and applications
14
Global business review
14
International journal of production research
14
Marketing Intelligence & Planning
14
Technological forecasting & social change : an international journal
14
International journal of electronic marketing and retailing : IJEMR
13
International journal of industrial organization
13
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ECONIS (ZBW)
6,158
USB Cologne (EcoSocSci)
305
Other ZBW resources
181
EconStor
11
RePEc
9
BASE
6
USB Cologne (business full texts)
1
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1
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
5
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
6
Online video advertisement avoidance : can interactivity help?
Hussain, Dildar
;
Lasage, Hélène
- In:
The journal of applied business research
30
(
2014
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
Saved in:
7
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
10
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
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