Narrow search
Showing 1 - 10 of 1,278
Cover Image
Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Cover Image
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Cover Image
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Cover Image
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Cover Image
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Cover Image
Social media as an enabler of marketing strategies
Kujur, Fedric; Singh, Saumya - In: International journal of economic research 13 (2016) 1, pp. 373-381
Persistent link: https://www.econbiz.de/10011560880
Cover Image
Internet of things and big data as enablers for business digitalization strategies
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: Technovation : the international journal of … 98 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012608011
Cover Image
Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials
VanderPloeg, Alyson; Domina, Tanya; Lee, Seung-Eun - In: International journal of social entrepreneurship and … 5 (2020) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10012523183
Cover Image
Revisiting marketing strategy in emerging markets : a study of Amazon.com Inc.
Akansha Singh; Pathak, Govind Swaroop - In: International journal of economics and business … 22 (2021) 2/3, pp. 113-126
Persistent link: https://www.econbiz.de/10012597953
Cover Image
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Noor Fadhiha Mokhtar; Zuha Rosufila Abu Hasan - In: International journal of electronic business : IJEB 18 (2023) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10014309270