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~subject:"Internet marketing"
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Stimmung und Werbewirkung
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Internet marketing
Emotion
10,429
Werbewirkung
7,891
Advertising effects
7,666
Konsumentenverhalten
6,747
Consumer behaviour
6,724
Werbung
3,915
Advertising
3,845
Online-Marketing
2,258
Wirtschaftspsychologie
1,904
Markenführung
1,708
Brand management
1,706
Economic psychology
1,657
Theorie
1,632
Theory
1,609
Markenimage
1,369
Brand image
1,343
Kognition
1,181
Cognition
1,177
Werbepsychologie
1,175
Experiment
1,143
USA
1,099
United States
1,081
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,039
Personality psychology
1,032
Beziehungsmarketing
1,005
Relationship marketing
1,002
Social Web
988
Social web
987
Deutschland
862
Intelligenz
852
Intelligence
830
Germany
827
Kundenzufriedenheit
820
Brand
819
Customer satisfaction
819
Markenartikel
819
Arbeitszufriedenheit
718
Job satisfaction
716
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1,061
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462
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1,751
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495
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1,618
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131
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Graue Literatur
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3
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3
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3
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3
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2
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English
2,162
German
83
Polish
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Hatzithomas, Leonidas
6
Kim, Jooyoung
6
Knoll, Johannes
6
Rao, Justin M.
6
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IGI Global
3
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
OECD
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Published in...
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International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of business research : JBR
59
Journal of advertising research
57
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
40
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of retailing and consumer services
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing research : JMR
24
Journal of promotion management : JPM
23
Psychology & marketing
20
Information systems research : ISR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of marketing research
17
International journal of electronic commerce : IJEC
16
Electronic commerce research
13
Journal of internet commerce
13
Journal of marketing
13
Quantitative marketing and economics : QME
13
European journal of marketing : EJM
12
Journal of current issues and research in advertising
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of retailing
10
Marketing intelligence & planning
10
The journal of product & brand management
10
Electronic commerce research and applications
9
European journal of marketing
9
International journal of hospitality management
9
Journal of the Academy of Marketing Science
9
Marketing science
9
Technological forecasting & social change : an international journal
9
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ECONIS (ZBW)
2,246
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
3
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
4
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
5
Clickbait, der ganz große Wurf? : eine Studie über die Verwendung von Clickbaits durch Online-Nachrichtenportale und deren Konsequenzen
Waldschmidt, Viktor
-
2019
Persistent link: https://www.econbiz.de/10012112835
Saved in:
6
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
7
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
8
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
9
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
10
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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