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Internet marketing
Auktionstheorie
11,038
Auction theory
10,737
Auction
3,149
Auktion
3,133
Theorie
2,796
Theory
2,668
Experiment
1,454
Spieltheorie
1,112
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1,085
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871
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847
Wettbewerb
657
Competition
644
Mechanism design
624
Mechanismus-Design-Theorie
618
Procurement
593
Beschaffung
585
Öffentlicher Auftrag
570
Public contract
567
Auctions
459
Internet-Auktion
449
Online auction
449
Preismanagement
360
Pricing strategy
356
Electronic Commerce
342
E-commerce
335
Preis
290
Marktmechanismus
288
Schätzung
282
Price
281
Estimation
280
USA
278
United States
275
Market mechanism
271
Risikoaversion
256
Übernahme
256
Risk aversion
253
Takeover
252
Online-Marketing
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248
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Decarolis, Francesco
13
Penta, Antonio
13
Nazerzadeh, Hamid
10
Sayedi, Amin
10
Goldmanis, Maris
9
Balseiro, Santiago R.
8
Shakhgildyan, Ksenia
7
Pal, Pallavi
6
Athey, Susan
5
Chen, Jianqing
5
Ghosh, Arpita
5
Lewis, Gregory
5
Mirrokni, Vahab
5
Bergemann, Dirk
4
Bonatti, Alessandro
4
Chen, Ying-Ju
4
Ellison, Glenn
4
Jerath, Kinshuk
4
Liu, De
4
Mahdian, Mohammad
4
Motta, Massimo
4
Paes Leme, Renato
4
Rovigatti, Gabriele
4
Skiera, Bernd
4
Vassilvitskii, Sergei
4
Whinston, Andrew B.
4
Abrams, Zoë
3
Celis, L. Elisa
3
Choi, W. Jason
3
Deng, Xiaotie
3
Försch, Steffen
3
Golrezaei, Negin
3
Hosanagar, Kartik
3
Hummel, Patrick
3
Kim, Dongwoo
3
Mela, Carl F.
3
Mobius, Markus M.
3
Muthukrishnan, S.
3
Pál, Martin
3
Schwarz, Michael
3
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National Bureau of Economic Research
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Operations research
10
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Discussion papers / CEPR
7
Information systems research : ISR
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Games and economic behavior
6
International journal of industrial organization
5
NET Institute Working Paper
4
Electronic commerce research
3
Electronic commerce research and applications
3
European journal of operational research : EJOR
3
Journal of marketing research
3
Management information systems : mis quarterly
3
Marketing science
3
Working paper / National Bureau of Economic Research, Inc.
3
Working papers / TSE : WP
3
CESifo Working Paper
2
CESifo working papers
2
Cowles Foundation discussion paper
2
Folia oeconomica Stetinensia : FOS
2
Games
2
Improving decision making in real-time bidding
2
International journal of electronic commerce : IJEC
2
International journal of game theory : official journal of the Game Theory Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing
2
Manufacturing & service operations management : M & SOM
2
NBER Working Paper
2
NBER working paper series
2
Operations research letters
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
Annual review of economics
1
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
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ECONIS (ZBW)
248
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1
Estimation of beauty contest auctions
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
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2
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
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3
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
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4
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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5
Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
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6
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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7
Equilibrium bids in sponsored search auctions : theory and evidence
Börgers, Tilman
;
Cox, Ingemar
;
Pesendorfer, Martin
; …
- In:
American economic journal : a journal of the American …
5
(
2013
)
4
,
pp. 163-187
Persistent link: https://www.econbiz.de/10010221657
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8
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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9
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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10
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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