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Internet marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Marktforschung
12,268
Theorie
10,540
Theory
10,361
Relationship marketing
9,051
Beziehungsmarketing
9,018
Brand management
7,518
Markenführung
7,475
Market research
6,832
Brand image
6,671
Markenimage
6,632
Customer satisfaction
5,636
Kundenzufriedenheit
5,476
Online-Handel
5,447
Online retailing
5,435
USA
5,128
Deutschland
5,081
United States
4,834
Social Web
4,738
Social web
4,736
Germany
4,489
Online-Marketing
4,472
Markenartikel
4,373
Service quality
4,361
Dienstleistungsqualität
4,316
Brand
4,300
Einzelhandel
4,206
Retail trade
4,106
Werbewirkung
3,678
Advertising effects
3,639
Electronic Commerce
3,587
Verbraucherverhalten
3,576
E-commerce
3,471
Experiment
3,433
Emotion
3,225
Werbung
3,111
Advertising
3,074
Marketingmanagement
3,069
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83
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chen, Jianqing
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Tucker, Catherine
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
IGI Global
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Taylor and Francis.
1
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Published in...
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Journal of business research : JBR
193
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Journal of advertising research
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
24
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
4,445
Other ZBW resources
15
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1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin
;
Chiu, Chung-ching
;
Chiang, Jaw-ching
; …
-
2007
Persistent link: https://www.econbiz.de/10003892049
Saved in:
3
Akceptace internetové reklamy uživateli v České Republice
Madleňák, Radovan
;
Švadlenka, Libor
- In:
E + M ekonomie a management
12
(
2009
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003935531
Saved in:
4
Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.
;
Nigam, Priti
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 157-172)
.
2007
Persistent link: https://www.econbiz.de/10003677124
Saved in:
5
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
6
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
7
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
8
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
9
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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