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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Marketing
19,002
Theorie
15,504
Theory
15,216
Willingness to pay
10,455
Zahlungsbereitschaftsanalyse
9,883
Beziehungsmarketing
9,460
Relationship marketing
9,439
Markenführung
7,856
Brand management
7,852
Markenimage
6,661
USA
6,624
Brand image
6,620
Deutschland
6,364
United States
6,325
Germany
5,719
Online-Handel
5,543
Marketingmanagement
5,527
Online retailing
5,526
Kundenzufriedenheit
5,455
Customer satisfaction
5,451
Marketing management
5,363
Online-Marketing
4,835
Social Web
4,826
Social web
4,824
Experiment
4,718
Markenartikel
4,488
Einzelhandel
4,452
Brand
4,449
Dienstleistungsqualität
4,361
Service quality
4,358
Retail trade
4,301
Price discrimination
4,178
Preisdifferenzierung
4,133
Preismanagement
4,073
Pricing strategy
4,063
Electronic Commerce
3,959
E-commerce
3,714
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Online availability
All
Undetermined
2,631
Free
782
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Article
3,829
Book / Working Paper
949
Journal
3
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All
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3,604
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3,604
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220
Book section
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Graue Literatur
122
Non-commercial literature
122
Arbeitspapier
92
Working Paper
92
Collection of articles of several authors
59
Sammelwerk
59
Aufsatzsammlung
58
Hochschulschrift
58
Ratgeber
58
Guidebook
56
Conference paper
38
Konferenzbeitrag
38
Konferenzschrift
33
Lehrbuch
26
Thesis
26
Textbook
21
Case study
15
Fallstudie
15
Collection of articles written by one author
8
Conference proceedings
8
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8
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8
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8
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6
Handbuch
6
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5
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5
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2
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1
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1
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1
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1
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1
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1
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1
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1
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English
4,591
German
184
Polish
4
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2
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1
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1
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1
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Lammenett, Erwin
15
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
11
Jerath, Kinshuk
10
Pauwels, Koen
10
Rita, Paulo
10
Stephen, Andrew T.
10
Urban, Glen L.
10
Akram, Umair
9
Bonatti, Alessandro
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Scott, David Meerman
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Bergemann, Dirk
8
Grewal, Dhruv
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Tuten, Tracy L.
8
Wu, Luorong
8
Bellman, Steven
7
Choi, Yung Kyun
7
Dennis, Charles
7
Dens, Nathalie
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Ozuem, Wilson
7
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Springer Fachmedien Wiesbaden
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Information Resources Management Association
5
IGI Global
4
Campus Verlag
3
Haufe-Lexware GmbH & Co. KG
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
All
Journal of business research : JBR
194
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of promotion management : innovations in planning and applied research
54
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
48
Cogent business & management
42
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of marketing
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of promotion management : JPM
29
International journal of technology marketing : IJTMkt
28
Journal of management information systems : JMIS
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
27
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing research : JMR
24
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
4,770
USB Cologne (EcoSocSci)
9
BASE
1
RePEc
1
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1
Willingness to pay for status signals in online luxury markets
Yuan, Yue
;
Deily, Mary Elizabeth
;
Yao, Yuliang
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 668-680
Persistent link: https://www.econbiz.de/10013163972
Saved in:
2
Search and price discrimination online
Mauring, Eeva
-
2021
Persistent link: https://www.econbiz.de/10012430253
Saved in:
3
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
4
The effect of privacy on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
5
Online marketing : when to offer a refund for advanced sales
Wu, Meng
;
Teunter, Ruud H.
;
Zhu, Stuart X.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
Saved in:
6
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
7
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
8
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
9
Essays on personalized pricing and customer-centric communication
Hufnagel, Gerrit
-
2019
Persistent link: https://www.econbiz.de/10012173387
Saved in:
10
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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