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~subject:"Internet marketing"
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Internet marketing
Advertising
27
Werbung
24
Advertising effects
15
Werbewirkung
15
Consumer behaviour
12
Konsumentenverhalten
12
Online-Marketing
10
USA
8
United States
8
Confidence
7
Public relations
7
Social Web
7
Social web
7
Vertrauen
7
Arzneimittel
6
Pharmaceuticals
6
Öffentlichkeitsarbeit
6
Direct marketing
5
Direktmarketing
5
Viral marketing
5
Virales Marketing
5
Children
3
Communication
3
Comparison
3
Kommunikation
3
Mobile Marketing
3
Mobile marketing
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Sponsoring
3
Sponsorship
3
Vergleich
3
Website
3
Adolescents
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Computational advertising
2
Consumer socialization
2
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English
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Huh, Jisu
7
Shin, Wonsun
5
Kim, Hyejin
3
Srivastava, Jaideep
2
Abdollahi, Maral
1
Faber, Ronald J.
1
Kee, Kalya M.
1
Khan, Euna Mehnaz
1
Kim, Eunah
1
Lu, Xinyu
1
Lwin, May O.
1
Rath, Bhavtosh
1
Xu, Hao
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Yee, Andrew Z. H.
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Youn, Seounmi
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International journal of advertising : the review of marketing communications
4
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of current issues and research in advertising : JCIRA
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
3
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
4
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
5
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
6
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
7
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
8
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
9
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
10
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
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