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~subject:"Internet marketing"
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Internet marketing
Marketing
29,170
Electronic Commerce
23,527
Economics
22,486
E-commerce
20,576
Wirtschaftswissenschaft
15,977
Theorie
9,849
Theory
9,795
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8,939
Consumer behaviour
8,922
Werbewirkung
7,886
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7,660
Internet
5,732
Online-Handel
5,588
Online retailing
5,584
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5,570
Online-Marketing
4,968
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4,585
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4,577
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4,312
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4,269
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4,105
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4,030
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3,900
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3,628
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3,616
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3,030
Social web
3,025
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3,021
History of economic thought
2,933
Ökonomische Ideengeschichte
2,932
Beziehungsmarketing
2,821
Relationship marketing
2,821
marketing
2,538
Wirtschaftswissenschaften
2,366
Digitalisierung
2,139
Markenführung
2,106
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2,089
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economics
1,930
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Wilbur, Kenneth C.
18
Tucker, Catherine
17
Ghose, Anindya
16
Kollmann, Tobias
16
Lammenett, Erwin
16
Dwivedi, Yogesh Kumar
15
Sayedi, Amin
15
Goldfarb, Avi
14
Jerath, Kinshuk
14
Decarolis, Francesco
12
Lewis, Randall A.
12
Sahni, Navdeep S.
12
Chaffey, Dave
11
Russo, Antonio
11
Viswanathan, Siva
11
Penta, Antonio
10
Bellman, Steven
9
Braun, Michael
9
Hauser, John R.
9
Johnson, Garrett A.
9
Katona, Zsolt
9
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9
Lambrecht, Anja
9
Law, Chun Hung Roberts
9
Schultz, Carsten D.
9
Schumann, Jan Hendrik
9
Scott, David Meerman
9
Skiera, Bernd
9
Urban, Glen L.
9
Wirtz, Bernd W.
9
D'Annunzio, Anna
8
Fogel, Joshua
8
Hudders, Liselot
8
Jansen, Bernard J.
8
Liberali, Guilherme
8
Martínez-López, Francisco J.
8
Murphy, Jamie
8
Olbrich, Rainer
8
Rozendaal, Esther
8
Rutz, Oliver J.
8
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Springer Fachmedien Wiesbaden
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IGI Global
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American Marketing Association
8
National Bureau of Economic Research
8
Haufe-Lexware GmbH & Co. KG
4
Springer Gabler <Firma>
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OECD
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
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Campus Verlag
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MITP Verlags-GmbH & Co. KG
2
Organisation for Economic Co-operation and Development
2
Peter Lang GmbH
2
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsche Bank <Frankfurt am Main> / Research
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
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European Advertising Academy
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European Travel Commission
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1
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1
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1
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Journal of business research : JBR
101
International journal of internet marketing and advertising : IJIMA
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of advertising : the review of marketing communications
76
Journal of retailing and consumer services
74
Journal of advertising research
63
Journal of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic marketing and retailing : IJEMR
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of promotion management : innovations in planning and applied research
44
International journal of advertising : the quarterly review of marketing communications
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of internet commerce
39
SpringerLink / Bücher
36
Journal of management information systems : JMIS
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Information systems research : ISR
33
International journal of hospitality management
31
Electronic commerce research
29
Journal of marketing research : JMR
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of electronic commerce : IJEC
25
Journal of promotion management : JPM
25
International journal of business information systems : IJBIS
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of electronic commerce research : JECR
22
Journal of travel and tourism marketing
21
Springer eBook Collection
21
Technological forecasting & social change : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
Marketing intelligence & planning
20
Psychology & marketing
20
International journal of technology marketing : IJTMkt
19
Tourism management : research, policies, practice
19
Journal of marketing
18
Cogent business & management
17
Electronic commerce research and applications
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
17
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Source
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ECONIS (ZBW)
4,830
USB Cologne (EcoSocSci)
75
BASE
6
RePEc
3
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1
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1
How to say it :
marketing
with new media ; a guide to promoting your small business using websites, E-zines, blogs, and podcasts
Claxton, Lena
;
Woo, Alison
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004940380
Saved in:
2
SEO, search engine optimization bible
Ledford, Jerri L.
-
2008
Persistent link: https://www.econbiz.de/10004896642
Saved in:
3
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
4
Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Chiu, Yu-Ping
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Saved in:
5
Advertising and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
6
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
7
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
8
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
9
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
10
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
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